Privacy Policy

BoomBoard are committed to protecting your privacy. This Privacy Policy applies to your use of the BoomBoard website and our Subscription Service as a customer of BoomBoard (and Data Cubed Limited). This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices regarding use, as well as your rights of access and correction of your Personal Data.


BoomBoard processes Customer Data under the direction of our Customers, and has no direct control or ownership of the Personal Data we process on behalf of our customers. Customers are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to BoomBoard for processing purposes. Terms not otherwise defined herein shall have the meaning as set forth in the BoomBoard Terms of Service. In the event of a conflict between this Privacy Policy and the Terms of Service, the terms of the Terms of Service will control.


We periodically update this Privacy Policy. We will post any changes on this page and, if the changes are material, we will provide an update through the notification platform in your BoomBoard account for our Subscription Service customers.


1. Use of the public website

A. The data we collect

Like most websites we capture limited information every time you visit our website. This includes your IP address, type of browser, operating system, etc. None of this information is personal and is only stored for audit purposes.


B. Cookies

We do not use any cookie that places information directly onto your local machine. We use a type of cookie called a session variable that stores information on the server whilst you are on our site. This is used solely to make sure your visit to our site is as enjoyable as possible.


C. Internet advertising

Google, as a third-party vendor, uses cookies to serve ads on this website. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.


D. Personal data

Any data you enter via a form on this website is used solely by Data Cubed Limited. We do not rent or sell any of our data to any third party. We believe strongly in an ethical opt-in approach to all marketing activity and the sites that we operate reflect this.


2. Use of the Subscription Service

A. The BoomBoard Subscription Service

Our online Subscription Service allows users (typically small to medium size businesses) to collate, visualise and share business content. The information added to the Subscription Service, either by site visitors providing their contact information or when a Subscription Service user adds the information, is stored and managed on our service providers’ servers. BoomBoard provides the Subscription Service to our customers for their own business needs.


B. Use By Our Customers

Our customers use the Subscription Service to view dashboards that people can view to learn more about their business. When customers use the Subscription Service, they may collect Personal Data such as first and last name, email address, physical address, or phone number. BoomBoard does not control the content of these webpages or the types of Personal Data that our customers may choose to collect or manage using the Subscription Service. That Personal Data is controlled by them and is used, disclosed and protected by them according to their privacy policies. BoomBoard processes our customers’ information as they direct and in accordance with our agreements with our customers, and we store it on our service providers’ servers.


Our agreements with our customers prohibit us from using that information, except as necessary to provide and improve the Subscription Service and to perform anonymised, aggregated analytics, as permitted by this Product Privacy Policy, and as required by law. We have no direct relationship with individuals who provide Personal Information to our customers. Our customers control and are responsible for correcting, deleting or updating information they have collected from using the Subscription Service. We may work with our customers to help them provide notice to their visitors about their data collection, processing and usage.


3. How we share information we collect

A. With Service Providers

We employ third-party service providers to provide services on our behalf to visitors to our websites, our customers, and Users of the Subscription Service and may need to share your information with them to provide information, products or services to you. Examples may include analyzing data or performing statistical analysis, providing data assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.


B. Due to Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by BoomBoard on the websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.


C. In accordance with Compelled Disclosure

We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.


4. BoomBoard Product Specific Privacy Disclosures

A. All Product Tiers

i. Third Parties

We may provide links within our sites and services to the sites or services of third parties. We are not responsible for the collection, use, monitoring, storage or sharing of any Personal Data by such third parties, and we encourage you to review those third parties’ privacy notices and ask them questions about their privacy practices as they relate to you.


ii. Data Practices and Service Data

We automatically collect metrics and information about how Users interact with and use the Subscription Service. We use this information to develop and improve the Subscription Services and the Consulting Services, and to inform our sales and marketing strategies. We may share or publish this service data with customers and third parties in an aggregated and anonymized manner, but we will not include any Customer Data or identify Users.


If you access the Subscription Services via our mobile applications, we may also collect your device model and version, device identifier, and OS version. We may send you push notifications from time to time in order to update you about events or promotions. If you no longer wish to receive such communications, you may turn them off at the device level.

We use Customer Data in an anonymized manner for data analytics and machine learning that supports certain product features and functionality within the Subscription Service.


When you use the Subscription Service, we automatically collect log files. These log files contain information about a Users’ IT system, a User’s IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times, and referring website addresses. We use this information to ensure the optimal operation of the Subscription Service and for security purposes. We may link log files to Personal Data such as name, email address, address, and phone number for these purposes.


You can log in to our site using a Single Sign-on (SSO) service like your Google account. This service will authenticate your identity and provide you the option to share certain Personal Data with us such as your name.


iii. Enrichment Data

When you add company records to the BoomBoard, we populate certain fields with company level Enrichment Data. You’ll recognize Enrichment Data in the BoomBoard CRM because it is flagged (or highlighted in some other way), which on hover, identifies the property as being filled from BoomBoard’s Insights database. These properties may include information such as company name, company location, and company address. This data is obtained from public and third party sources. We do not use Customer Data to populate Enrichment Data.


B. Data Integrations

If you use the data Integrations functionality, you agree to be bound by the original data provider’s terms. If you choose to connect your third party account with our platform, as part of the Subscription Service, the BoomBoard platform will store your data.


5. Data Subject Requests

You may request the deletion of your BoomBoard account or Subscription Service by sending a request in writing. You should also review our DPA to understand our obligations as a processor of your data and how we comply with relevant data protection laws.


6. Data Retention

Customer Data collected during your use of the Subscription Service is retained in accordance with the provisions of the DPA and is retained for as long as you have a paid Subscription and/or remain an active customer in your portal. Your data is anonymised and aggregated upon your written request of an account deletion, or after an established period following the termination of all customer agreements. In general, Customer Data is stored only at an aggregated, anonymised level after your paid Subscription ends and your portal becomes inactive.



Data Protection Officer (DPO)

Helen Tanner
Data Cubed Limited, 27 Queen Square, Bristol, BS1 4ND