With so many data sources to choose from, it can be challenging to know where to begin and what is helpful. But stick with us and we will help you make sense of it! To help you get started, here are some top data sources to help give your business a data-driven boost:
- Website analytics – to see visitor volumes, behaviour and demographics
- Social media analytics – to see reach, engagement and sentiment
- Email analytics – to see response rates, interest areas and bounces
- Customer analytics – to see conversion rates, contact activity and relationships
- Ecommerce analytics – to see behaviour, conversions and usage
- Product analytics – to see behaviour, patterns and trends
- Survey results – to see responses and feedback
We hope these tips have given you a few ideas about different types of data that might be interesting to explore along with other data sources you will likely have that are specific to your business or sector. All you need to do now is resist the urge to dive deep into all the data – step away from the data! Now, you can start with some helpful questions from a previous blog ‘8 smart questions for your data’ so you can start using data to answer basic but important questions. You may find you have some gaps, if so this is a helpful time to be aware of them so you can plug them for your future. Feel free to email us with any questions – hello@boomboard.io.
For our next blog, we’ll share what metrics you need to calculate to demonstrate performance. If you want to know your numbers in a few clicks, check out our instant dashboard tool for FREE – get your business performance headlines at boomboard.io.
